1.Management concept

    * The target of the enterprise: To create a gold brand and build a long-lasting enterprise.
    * The aim of the enterprise:
      To center on customers'satisfaction
      To base on technical innovation
      To create value for customers
      To provide opportunities for employees
    * The spirit of the enterprise: Faith, practicality, innovation and development
    * Slogan of the enterprise: We are always making progress.
    * Concept for development: To keep improving and pursuing the excellent

2. Organizational concept

    * Paying attention to organizational coordination and team spirit
    * Enhancing risk awareness and concept of competition
    * Advocating enthusiasm and initiative, reform and innovation
    * Definitely clear of the common aim and idea of value

3. Administrative concept

    * Corporate culture: Taking people as the principal and emphasizing on　stability and auspiciousness
    * Administrative objective: Marketing of sales, specialization of technology, intensity of manufacture and compactness in organization
    * Training concept: There is nothing that cannot be done but there are people who cannot do the job.
    * Administrative orientation: to standardize, to be scientific, to be　meticulous and to be specialized
    * Administrative system: Combining strongly centralized power with effectively distributing power

4. Market concept

    * Market concept: To adapt to the market and build up markets
    * Competition concept: To reduce external competition internally and
convert internal competition into markets
    * Marketing concept: Emphasizing on mutual benefits and gain in both
supply and demand

5. Concept of value
    * Concept of distribution: More economic benefits come from　better working ability and excellent achievements in work
    * Team values: A fine team is superior to a fine individual.
    * Individual values: honesty, magnanimousness, enterprising and cooperation

6. Concept for customers’ service

    * Objective of service: Customers’ satisfaction and gratification
    * Reputation first and customers foremost

7. Prospects and mission of the enterprise

    * Prospects of the enterprise: To become the world’s strongest and largest in-scale enterprise of stationery enterprise
    * Mission of the enterprise: To offer mankind the most smooth and fluent writing tools